Archive for May, 2012

West Baltimore Squares Photo Walk

May 28, 2012

If you couldn’t take the heat, you mised a lot of cool history.

Baltimore Heritage‘s Eli Pousson led a walking tour of Southwest Baltimore’s Hollins Market area yesterday, the day of the annual Sowebo Arts and Music Festival, for the West Baltimore Squares Photo Walk, hosted by Baltimore Heritage and The Baltimore Sun.

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View captions and photos from other participants on The Sun’s site.

For background about the area and to do a similar tour yourself go the Explore Baltimore Heritage project.

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New consumers’ tastes and habits will be shaped by the mobile experience

May 2, 2012

Cell-phone

Mobile first is already a buzzword. Before it loses all meaning, what does it mean? Anthony D. Paul of Columbia’s ADG Creative blogged some smart thoughts on the subject from an agency’s perspective.

The “mobile first” approach is merely asking us to stop assuming we need “a website”, “an app”, or “a hammer” and to return to first determining what matters most to our customers, our users, our administrators, and our businesses. Using mobile devices as a flag-carrier, their seemingly limiting screen size helps you to assess the most important pieces of our digital products as they relate to each device.

Good stuff. Now, what does mobile first mean from a user’s perspective?

I wrote the following in a Google Plus comment to another ADG employee:

Increasingly, mobile will have been the first introduction to computers for young consumers, the ones you have an opportunity to shape a lifetime of buying habits for. Even if they pick up non-mobile/tablet devices later, which is far from a certainty, their habits and expectations will be shaped by the mobile experience.

What does mobile first mean to you?

Creative Commons photo by Flickr user St0rmz