Learning For A Lifetime

November 5, 2009

Less than seven months from now, if all goes as planned, I’ll receive my second degree from Elon University, this time a Master of Arts in Interactive Media. I expect this to mark the end of my formal education. Of course, that’s what I was leaning toward after undergrad. And here I am, back in school. In any case, in this fast-moving field I’ve chosen, what is certain is that my informal education will never be complete. 

My program, just 10 months long, is designed for this pace. The idea is to keep students from getting too detached from the professional world and to get them back in the field while their skills are still fresh. 

Still, a lot can happen in 10 months. Twitter, for example, has exploded in popularity since January, gaining tens of millions of users. 

To keep up, I’ll continue to read as much media and technology news as I can find time for, seek out opportunities to learn from talented colleagues and probably drop in on the occasional weekend workshop. 

Where these means fall short or are impractical, online training is an attractive option. Structured, up-to-date instruction from experts the globe over when and where I want? I’ll take it. Sure, it’s not as personal as classroom learning, but next-generation video conferencing and virtual reality could help it come close. 

Certification is another benefit of many online training programs, offering professionals a level of authority that saying they know a new skill or even talking about it intelligently just doesn’t. 

One such example is Google’s Conversion University. Since March, the search engine giant has administered an analytics certification program based on its approximately 230-minute online course. Applicants pay $50 to take an online test, and, if they score 75 percent or higher, are registered as Google Analytics qualified. 

I was assigned today to complete the course for one of my classes. Since I’ll be putting in the study time, I figure I might as well aim for the certification. If I get it, thanks to a just-introduced feature, I’ll be able to prove it with an official link. I’ll update my progress and share what I learn in this space. Stay tuned. Or, perhaps I should say, “be a returning visitor.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: