Sometimes the Best Tools in Life Are Free

October 23, 2009

My fellow students and I are privledged to have acceess to some of the top software on the market. The latest version of Adobe’s popular Creative Suite — which comprises image editing, Web development and multimedia software — was included with our tuition and professional programs not part of that package, such as video editing client Final Cut Pro, are available on campus.

Still, our school can’t afford to buy us everything we need. And, many of us knee deep in student loans, we certainly can’t. So, quite often, we depend on free tools to get the job done. This is good practice as many of us can expect to be working for startups or nonprofits with relatively small budgets.

Free tools, we learned today, sometimes are preffered even by companies that can afford paid ones.

Elon Unversity alumnus Travis Lusk, who was to particpate in a School of Communications networking panel later in the day, told us this morning that most of the Web sites he oversees for WCBS-FM in New York will soon be produced using WordPress’s open-source content management system.

Lusk, as part of a talk on audience analytics, praised WordPress’s clean interface and its customizability through Cascading Style Sheets and widgets and called it the “most out-of-the-box SEO friendly [CMS] on the market, hands down.”

WordPress, for example, makes tweaking urls to match keywords a snap.

While Lusk depends on paid analytics tools like Clicky Web Analytics and OneStat.com for real-time audience information, Google’s free analytics software is a tool he regularly uses.

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